Campaign’s Creative Faces to Watch 2021 – Mohab Essam, Content Production Lead, Socialize
Age: 25
Nominated by Amr Younis, Creative Director, Socialize
Mohab started with socialize as a freelance video editor, however, in a matter of months he had shown a passion for taking on bigger creative projects not just from an editing standpoint, but rather idea inception, filming it, and seeing it through the very end with unrivalled craft. Covid showed the best of what he has to offer because he had to turn to unconventional resources to bring ideas to life. Mohab is a one of a kind creative who has a bright future ahead.
Bio
An obsessed frame-perfect social content producer/director with a passion for film making & storytelling. I am currently working and living in Dubai, UAE. I have +9 years of experience in video content production, for digital platforms, from concept to final delivery. I worked in multiple advertising and creative agencies whether as a full-timer or as a free-lancer between Egypt & UAE.
Guiding principles
There is always room for improvement, no matter how much knowledge you accumulate, there are always new things to learn and a chance to perfect your craft.
How has Covid changed your job?
Covid presented me with a challenge to deal with creative production with limited resources due to the safety restrictions. I had to be more resourceful and agile to cope with changing circumstances, it has forced me to think beyond traditional and resort to techniques I have never tried before.
Side hustle
Watching and analyzing films, landscape photography, street photography and visual storytelling.
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