Campaign’s Creative Faces to Watch 2020 – Moaviya Zahid, Senior Manager – Content & Influencers, Wavemaker

Moaviya Zahid, Senior manager – Content & Influencers, Wavemaker

Age: 30

Vikrant Shetty, regional head of content, WM MEANA: Beyond being a passionate and hard worker Moaviya has taken Influencer Marketing in specific to a higher level within the company, not just locally but globally where colleagues beyond MENA seek his advice on strategic Influencer planning. He has created templates to measure performance of Influencer marketing that has become a mandate for all Colgate agencies to use to maintain consistency. Has been instrumental in creating client education workshops (Colgate, Michelin, Philips) around best use of Influencers, metrics to use & the future of Influencer marketing. Surely a face to watch for in the Content & Influencer space of marketing)

Career highlights

I started my career in 2012 and only in the 2nd year, one of my campaigns Kurkure kook-off, won the best campaign of the year in APAC region. This award fueled me with passion and motivation to do something better in every campaign I develop.

I joined Wavemaker back in 2016 as an account manager, now working as Senior account manager leading the influencer business for the MENA region, I have always looked at my role as a business partner for my clients and work with them to seek avenues beyond traditional media to grow their business.

Guiding principles

My father led me in this field, he told me “it is a thankless job, you do it for the passion and your hunger for it”

Dream job

My mind and my interest are so much invested in tech and the way it is evolving that every year my dream job evolves with it. I know I want to do something with the food, tech and service industry. I am still finding the hybrid between all three, which is not like Zomato.

Side hustle

I have worked on multiple tech solutions, but I always dropped it in couple of months. Now I am working towards championing the tools like SEO and SEM that can help my idea develop better and it fuels up my dream job as well.


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