Campaign’s Creative Faces to Watch 2020 – Mariem Kest, Senior interactive content creator, Apco Dubai

Campaign’s Creative Faces to Watch 2020 – Mariem Kest, Senior interactive content creator, Apco Dubai

Age: 25

Fouad Juez, senior producer, Apco Dubai: Mariem Kest is a senior interactive content creator at Apco Worldwide. She specialises in videography, photography and video editing, using multiple software platforms. She has managed multimedia and storytelling campaigns for clients and events including the Pope’s visit to Abu Dhabi, World Government Summit, Dubai Airshow and UAE Innovation Month. Mariem successfully obtained the Digital Marketing Certificate from the Digital Marketing Institute. As a result, this allowed her to further develop her communication skills. In 2019, Mariem integrated into digital and social media by managing social media platforms for renowned clients in the UAE, looking after their full social media portfolios from content creation to community management and events coverage.

Career highlights

Mariem started her career at Apco Worldwide as a multimedia intern. After three and half years, she grew to a senior interactive content creator.

When Mariem joined the storytelling team she had to apply the concept of ‘one-man crew’, which meant handling a project from the thinking process through shooting and editing. One of her favourite career highlights was in 2019 when a video campaign idea she had developed and edited was launched at the UAE Peace Gathering event and was attended by VIPs.

Mariem was also part of the team that was nominated for Best Use of Video for the Pope’s Visit by MEPRA awards.

Guiding principles

Mariem believes that you must be passionate about your work, give it your all and leave it to the universe to make it happen. Her family taught her the importance of a positive attitude

Dream job

Mariem’s dream job is to become a film maker. Mariem is a curious, energetic communicator and her dream is to make an impact in people’s lives. She wants to be a voice for people who can’t speak up and be a reason of hope

Side hustle

A project Mariem is working on is becoming a personal trainer/yoga instructor. This became a goal for her when she met her fitness idol, Kelsey Wells, at the Dubai Active show, and was truly inspired by the way she was able to change people’s livelihood. This inspired Mariem to follow the same path.


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