Campaign’s Brand Faces to Watch 2023 – Sidrah Ahmed, Paid Social Manager, Chalhoub Group
Age: 30
Nominated by James Schlesinger, Customer Acquisition Director:
Sidrah joined us a year ago and quickly grasped our business complexities, seamlessly taking charge of the vendor relationships and media management across Paid Social and jumping into full scale account audits for the Brands. She has an industrious approach to her work but is equally adept at conveying strategic opportunities and pushing the boundaries of our Media AdTech capabilities. She has been able to manage +6 Brands, helping drive some of the highest revenue figures we’ve seen in our short tenure as a function! We look forward to supporting her continued success within the Group.
Career highlights
Sidrah is a passionate digital marketer and possesses a rare combination of strategic thinking, unbridled media expertise, and business acumen, coupled with a strong passion for continuous learning, innovative ideas, and taking action.
Currently, she holds the position of Paid Social Manager at Chalhoub, where she leads the planning and implementation of performance campaigns across various Paid Social channels for renowned brands including TORY BURCH, TUMI, and The Deal, Karl Lagerfeld, Devialet, Maison Margiela.
Guiding principles
“Whether I fail or succeed, it’s the going for it.” — Jonathan Van Ness
Sidrah believes in growth through exploring the unknown, taking the leap and giving her best effort. She values effort over outcome, embracing challenges pursuing one’s goals wholeheartedly.
Side hustle
With an unwavering passion for both world travel and swimming, she seeks adventure in every corner. Exploring new destinations and diving into the depths, she finds joy and fulfilment in these pursuits.
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