Campaign’s Brand Faces to Watch 2023 – Passant Daoud, Marketing and BD Specialist, Baker McKenzie
Age: 28
Nominated by Tim Meredith, Director of Business Development. I have had the honour of working closely with Passant in our Cairo office for a number of years on a vast array of marketing, comms, social media and client development matters.:
Passant is the ultimate team player and a true pleasure to work with. Over the past couple of years, she has been a driving force in taking the profile of the firm in Egypt to another level with ramped up activity on social media channels and has counselled the lawyers admirably in securing new clients and winning higher value/profile mandates.
Career highlights
I’m a brand strategist with the skills to rustle up some success for any type of business. With my Bachelor of Science and Technology and double major in Marketing and Innovation from the German University of Cairo, I have the knowledge and know-how to create compelling brand narratives and implement effective strategies that drive growth and success. Over the past six years, I have led successful campaigns for major brands, rebranded public figures, and even managed to lasso the culture and client relationships at Baker McKenzie.
Guiding principles
Amidst a world full of control freaks and micromanagers, I strive to be the easy-going person that everyone loves to work with – a safe haven where all can thrive.
Side hustle
Over the next few months, I’ll be offering online tutoring courses in Marketing, with a particular focus on branding for both entities and individuals.
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