Campaign’s Brand Faces to Watch 2023 – Marwa Al Malik, Senior Communications Manager, Procter & Gamble, Procter & Gamble
Age: 29
Nominated by Deepa Vaidyanathan, Senior Director, P&G Global Innovation Acceleration:
I hired Marwa in the midst of Covid which, as we know, was not easy on new hires. But this didn’t hold Marwa back at all. She demonstrated her ability to make an impact from the get-go, bringing in and leveraging her knowledge of influencers, platform strategy, agencies and the media. In her role, she was given the opportunity to not only influence our business in the Middle East, but also those across Asia Pacific and Africa. Her strong foundations in brand and reputation building have been highly valued and have reaped rewards for many P&G brands, such as Gillette and Ariel.
Career highlights
With eight years of experience in PR Communications, I am passionate about driving brands forward using the power of strategic and creative communication. From internal external communications to crisis management and even influencer marketing, I believe a company’s reputation is rooted in the way it communicates. I have helped shape the way brands communicate to connect with consumers and stakeholders on a deeper level while working at P&G. I thrive on welcoming challenges and can’t wait to find out what my next one will be!
Guiding principles
I recognize my own worth and do not allow anyone to determine my value. I believe in the importance of perseverance, pushing through challenges whilst staying true to my principles, even when no one is watching. In these moments I surprise myself, discovering inner strength I never knew I possessed.
Side hustle
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