Campaign’s Brand Faces to Watch 2023 – Dina Barakat, Product Marketing Manager, Google FZ LLC
Age: 29
Nominated by Najeeb Jarrar, Regional Marketing Director, Middle East and North Africa:
Dina has consistently demonstrated strong ability to develop and drive the product marketing strategy, from her work on building the Search, Android brand in MENA, and planning and launching YouTube Shorts brand and communication across Middle East and North Africa and in Arabic, those are great examples of her ability to scale and drive education and adaptation, and building excellence for Arabic Tech brand building in the region.
Career highlights
Dina leads Consumer Marketing in MENA looking after core products such as Google Search and Android. In her +5 years at Google, Dina has worked on connecting Google’s products with the MENA consumer through localizing products and building local stories. She has led campaigns for major launches for Search, Android and YouTube through her strategic approach to creatives and media. Dina also brings an experience of +2 years from Kellogg’s where she worked as a Jr. Brand Manager leading the Pringles brand. Her expertise in Tech and FMCG gives Dina a unique perspective into consumer habits.
Guiding principles
Having worked all her career in Consumer Marketing, Dina stays close to the user ensuring that all her work is founded on insights, trends and research. She believes in the power of data for making unbiased decisions and feels that she owes it to the user to craft content that’s worth their time.
Side hustle
Dina enjoys experimenting with colours whether it’s on a plate, on a canvas or embroidered on a fabric. She especially enjoys baking and food decoration.
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