Campaign’s Brand Faces to Watch 2023 – Dina Alsharif, Senior Strategist, VICE
Age: 29
Nominated by Monika Prokop, Line Manager of Dina Alsharif:
Dina is a passionate strategist with an incredible skill of turning observations into insights and bringing them alive creatively. She willingly takes on challenges and is able to dissect any brief, leading to interesting storytelling and effective solutions for brands. Dina is a leader, one that takes the reins on projects, while also being an empathetic team player who seeks to develop and mentor newer strategists. She is an invaluable asset and a colleague that people genuinely enjoy working with.
Career highlights
I fell in love with strategy during my internship at Leo Burnett as a data analyst in 2018. Finding the human truth between the numbers was thrilling for me. I took that and built it further at Wunderman Thompson and Havas, before moving to VICE almost two years ago.
My career allowed me to work across most industries such as FMCG, real-estate, beauty, pharmaceuticals, and governmental entities, providing me with the opportunity to win various awards such as Effies and Clios.
Guiding principles
As an Arab woman and strategist in the region, I embrace and honour our culture through my work. I am dedicated to crafting authentic and impactful work that not only reflects our culture but also actively contributes to shaping it and the work that emerges from the region.
Side hustle
The human mind and its complexities have always captivated me, especially as a strategist. I delve into psychology as a side hustle, unravelling the mysteries of human behaviour.
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