Nominated by Ahmed Waly, account director, Apco Worldwide
“Andrea is a hybrid communications professional who combines her experiences in the MENA region and India, creativity and analytics driven strategies to shape a brand or entity’s story for audiences across the MENA region. Andrea currently manages the digital analytics and paid team at Apco Worldwide and manages a few technology clients in terms of traditional communications. She has also supported large events in the region and international roadshows through content creation, visual content and tracking the campaign performance post-event. She was a core member of the team that launched various prominent outdoor lifestyle destinations in Dubai and has recently been a part of the teams that managed historical events in the UAE.”

Career path
Andrea’s career in the Middle East started at Apco Worldwide in April 2014 as an intern within the digital team. Over the past five years she has worked with clients across retail, corporate, luxury and technology industries, managing social media and digital presence and most recently traditional communications. She currently manages the analytics and paid media for Apco’s clients in the MENA region. She previously worked with a digital agency in Mumbai managing clients in the retail and corporate sectors. She was also a member of Apco’s spirit committee in 2016.

Guiding principles
Andrea always believes in being 100 per cent accountable, rising above circumstances and creating positive partnerships. No matter how difficult situations get, we need to be responsible for our actions and there are no issues that can’t be resolved of fixed. My mentor always said that being accountable for your work and actions will always help people around you trust you more than people who just pass the blame every time something goes wrong. Creating positive partnerships always helps build great relationships in the industry.