Nominated by Fatima Shaikh, head of content, Radix
“Panache and Vivacity. Two words that define Lynne. Her ability to think fresh lends itself into her day as a content and media professional. Her innate need to comprehend a task at its most granular level and an eye for detail when structuring content plans make her a strong team asset. Her due diligence helped pull off an influencer activation worthy of a case study for Nestle Nido. She earned special thanks from the brand team for making this one of their most successful activations ever. With her ever-present fortitude and smile, she is most definitely someone who brings great positivity to the team and someone who is worthy of this consideration.”

Career path
“Prior to my current job, I’ve had the good fortune to work with different businesses from corporate to government entities such as the Ministry of Education and the Sharjah Ladies Club.”
“For me the most important thing is to love what I do. To be able to take that love and translate it into purpose has always been my top priority. Coming from a creative background has given me access to different points of view ranging from social media realities to teaching art workshops.”

Guiding principles
Being at Radix has helped me develop a more robust side to my professional personality. It’s made me realise the importance of structure to the process of creativity. Most definitely a principle I would like to pass on to discerning team members.
The second thing I like to abide by is the necessity of realising that behind every creative or social post there is the reality of a business objective.
Thirdly, the realisation that passion and perseverance go hand-in-hand is what drives me every single day to be the best version of myself.