Nominated by Ravi Rao, CEO, Mindshare
“Working with George for the past 18 months, I have witnessed first-hand the state of awe that he has left his clients in. They admire his passion, appreciate his insights, value his propositions and act on his recommendations. He delivers excellence across a diverse portfolio, ranging from FMCGs all the way through to finance and insurance instruments, with clients attributing their success to his input.”

Career path
“Mindshare born and bred, the purple family remains my sole work experience since leaving university. Starting out as an executive with a digital focus across HSBC, the following three years at Mindshare helped me progress into a manager role while working across a host of exciting brands including Lenovo, Dyson, Rolex and most recently General Mills. With the immense support of my team, we were able to continue the digital transformation of key brands while also receiving key accolades along the way including recognition from the Festival of Media and MENA Digital Awards for HSBC.”

Guiding principles
A principle that is deeply rooted within Mindshare – that everyone needs to get to grips with when it comes to our fast-paced industry – is being adaptive. The industry changes at breakneck speeds and being able to adapt is key, as clients are consistently looking for innovation. Keeping this in mind, organisation also becomes hugely relevant as the chaos of day-to-day work across multiple clients can often catch up with you. Delivering a winning proposition to your client can be hugely challenging, but not impossible when following these principles.