CAMPAIGN MEDIA FACES TO WATCH 2019 – GABY YOUSSEF, 27, SPECIALIST, SOCIAL PERFORMANCE, PUBLICIS MEDIA

Nominated by Rima Ghazali, lead performance marketing, Performics
“Gaby is a highly dedicated and an extremely proactive employee who has always been able to deliver consistent, high-quality performance. He got recognised by Adidas Dubai for the implementation and optimisation of an advanced e-commerce strategy that led to overachieving the yearly revenue targets. Besides driving exceptional results, he has played a key role in teaching new joiners of the social performance team.”

Career Path
Gaby is a social performance specialist at Performics with a large client portfolio, including Adidas, FCA, P&G and many others. He is a member of the Publicis Training Academy, responsible for training a team of junior and senior specialists. He was selected as Snapchat champion to share latest learnings with the team. Gaby used to work for MEA airlines for four years, where his out-of-the-box strategies drove a 15 per cent increase in sales. Outside work, Gaby is chief of clan in the Lebanese scouts association for young people. He is also the committee president for youth and sports in a religious movement.

Guiding principles
Gaby has a continuous learning and testing mindset. He knows what is needed to stay on top of the game. Gaby has clear goals to achieve with full determination and dedication and he believes in team coordination and shared support. He truly values the importance of sharing knowledge for the sake of personal development and business growth.

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