CAMPAIGN MEDIA FACES TO WATCH 2019 – CHADI HARB, 26, SENIOR MEDIA EXECUTIVE, MAGNA

Nominated by Nameer Abou Ismail, media director, Magna
“We are so lucky to have the calibre of Chadi within our team. The characteristics he has are not common these days, as his dedication and ownership towards his job portrays his ability to manage different tasks related to offline and online media. Despite joining the media industry right after his graduation, he managed within a short period of time to play a key role on Subway’s business through leading the day-to-day business and the client interface. He also supported significantly in setting up the strategies on different pitches. He is a rising star, and with his self-confidence and determination he has managed to earn the trust of his clients; we are confident a bright future is waiting ahead.”

Career path
“I joined Magna Riyadh in 2016 and my scope of work revolves around handling the day-to-day tasks in terms of planning and buying across offline and online media touchpoints. In addition to that, I’m responsible for collecting and researching industry data and reporting it based on my clients’ needs. For the past three years, I have had the privilege to work with a great team across various industries including quick-service restaurants, retail, banking, automotive and governmental entities, and the best is yet to come.”

Guiding principles
Given the ever-changing landscape in the media industry, one essential principle is to always stay up-to-date and well informed, especially within digital and tech solutions, because knowledge is power. Also, it is significant to maintain an excellent and structured relationship with your clients and colleagues, building trust with clear communication and an organised workflow to avoid disappointments.

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