Nominated by Nadim Karam, senior director, Hearts & Science
“Very few people in this industry are as pleasant to work with as Sonia. She’s a great asset to any team, as she will always elevate the conversation and get great work done.”
Sonia started her career at PHD India on the Unilever account as a digital planner. She then moved to Dubai and joined a boutique agency as a digital specialist, where she led on planning and operations, learning the tricks of the trade. She then moved to Hearts & Science where she works on KFC, keeping data at the core of the operation. This year she was nominated by management and won a global Hearts award for her work in facilitating the digital transformation of KFC.
“Rest in reason, move in passion” is a quote by Khalil Gibran that I have followed all through my career and I would pass on to someone joining this industry. It is extremely important to be passionate about your work, but reasoning will always keep you grounded. In the ever-changing and growing field of digital transformation, everything that you mastered a week ago no more holds true. So always keep yourself up to date.