CAMPAIGN DIGITAL FACES TO WATCH 2019 – ROBERT HABIB, 29, LEAD INNOVATION MANAGER, TAMRA C2

Nominated by Sanjay Bhatia, business development director, Tamra C2
“For the past two years, Robert has led the account management team for Maserati Middle East and Africa, encouraging and securing a relationship that has grown to establish new benchmarks and globally recognised best practices for creative marketing communications within the region. More recently, Robert has been tasked as the lead innovation manager in The Lab, a new initiative that facilitates the acceleration of a core strategic value within the agency in providing business-oriented marketing technology solutions for the future.”

Career path
C2. These two characters symbolise and encapsulate the sole catalyst (or agency, to alleviate concerns of semantics) that has steered, and continues to steer me along my nascent path in marketing and communications over the past half-decade.
Today, the eminent route for creative communicators is tethered to digital disruption, with my role transforming into that of an advocator, supporter, collaborator and leader of business-oriented marketing technology solutions for brands.

Guiding principles
Be nice. Open collaboration and strong relationships, to me, are critical components to developing creative solutions.
Adapt to change. Flexibility, versatility and a willingness to adapt to rapid environmental and technological shifts will enable you to remain relevant.
Remain curious. Learn, experiment and eliminate the debilitating fear of uncertainty.

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