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The Work

Burj Al Arab fan-sources 2015 calendar

The exercise was conceived and executed in-house.

Burj Al Arab asked fans across its social media platforms to share images of the luxury hotel with the #BurjAlArabCalendar.

The activity was launched in early November. The best 12 from over 500 entries became part of the brand’s 2015 special edition calendar.

Burj Al Arab claims the campaign has contributed significantly to the brand reaching 100,000 followers on Instagram.

Winners emerged from the United Arab Emirates, France, Philippines, United Kingdom, Turkmenistan, Kuwait, Australia and Sweden. They will receive copies of the limited edition calendar.

Credits

Brand: Burj Al Arab

Burj Al Arab marketing and PR


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