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The Work

Bloomingdale’s – Charge

Lowe’s recent work for Bloomingdale’s sale in Dubai depicts the rush a consumer feels when they see a must-have piece go on sale. Featuring a matador de toros holding a red dress, the ad depicts a moment in which a consumer’s animal instinct sets in and they will stop at nothing to get it. They are triggered to rush forward and charge.

Project Charge
Client Bloomingdale’s – Dubai
Brief Announce the start of sale at Bloomingdale’s
Creative agency Lowe MENA
Creative team Komal Bedi Sohal, Mansoor Bhatti, Umer Razzak
Client service Stephanie Pagani
Photographer Tejal Patni
Exposure Press, posters – in-mall/in-store


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