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The Work

Birell – Man Up

The new TV campaign for Egyptian non-alcoholic beer Birell by King Tut’s Playground is an evolution of the old ‘estargel’ (man up) campaign, which the brand has been running for a number of years.

Project Man Up
Client Birell
Creative agency King Tut’s Playground
Creative team Mohamed Hamdalla, Ashraf Badawy, Youssef Altay
Production company Lighthouse
Director Mohamed Hamdalla


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