AGENCY BIO

Subscription costs: Freemium (AED 18.99 a month for a premium subscription)

Content: South Asian and Arabic content (Indian, Egyptian, PAN Arab, and Turkish)

Availability: Website, iOS, Android, and smart TVs

Reach: Saudi – UAE – Worldwide

Viewers: More than 2 million monthly unique active users

Demographics: 80% audience Age 18 – 54; 20% 55 plus; 53% Female 57% Male;
60% GCC Audience

Sales: Marian Sabra: +971 52 855 1559

business development: Joudeh Al Shaer: +971 56 154 5545

Since its inception in 2017, Weyyak has grown rapidly to become the second-largest video-on-demand (VOD) platform in the Arab region. Weyyak offers exclusive Middle Eastern production and Indian content dubbed into Arabic. Zee’s strategic decision to venture into the Middle East and bring forward its experience, technology, and library has positioned Weyyak as a global pioneer in the entertainment industry. Similarly, the diversified content, the user-friendly interface that entices user engagement and the strong marketing hub that attracts and connects millions of users are key success factors of Weyyak. Premium brands across the MENA are collaborating with Weyyak to display high-quality video ads and website banners on their website and app.

Popular shows: Chicago Street, Whatiqat Sharaf, Safra wa Soufra, Layla Andi Bel Bait, Makanak Fe El Qalb, Hayat Qalbi