AGENCY BIO

Head of company: Akanksha Goel, CEO

The Middle East’s original social-first powerhouse.

Founded in 2010 as Socialize, the region’s first specialist social agency, we’ve spent over a decade sparking narratives for global giants and regional brands. Now fully rebranded as We Are Social, we’re a 60-strong team of chronically online specialists connecting culture to commerce across the MEA. We don’t just adapt to social: we live there.

Through our cultural comms framework and ‘Plan, Play, Prove’ flywheel, we unearth real-time insights that take over algorithms and drive provable business growth. From AI production to niche community engagement, we create the talkability that defines the modern zeitgeist.

Services: Social listening and insights, editorial strategy, brand strategy, content creation, 360 campaigns, influencer marketing, CRM, TikTok Branded Effect, video and AI production

Tech Partners: eClerx, Meltwater, Global Web Index

Awards: Gold in Creative Effectiveness at the MENA Digital Awards for Pringles; Gold in HR and Employee Experience at the Webbies