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Type of agency
Out of Home
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Ownership
Multiply Group
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Head office
Dubai
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Number of staff
150+
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Year founded
2025
AGENCY BIO
Multiply Media Group (MMG) is an out-of-home media powerhouse, uniting BackLite Media, Viola Media, Media 24/7 and Purple Printing. Through strategic investment in talent, technology and high-potential assets, MMG drives innovation, delivers future-ready solutions and operational excellence across its portfolio.
More impact. More innovation. Greater momentum.
Properties:
Dubai: The Outdoor Collection: 16 Unipoles (2 Digital), Sheikh Zayed Road; The Landmark Series: 4 Digital Billboards, Sheikh Zayed Road; The Helix Network: 4 Digital Billboards; Malls: Dubai Festival City; The Link: 29 Static Bridge Banners; Unipoles: 11; Hoardings: 31; Wall Backlits: 3; DOOH: 4; Glass Graphic: 5; Lamppost Networks: 9; Transit: 5,600
Abu Dhabi: The Landmark Series: 3 Digital Billboards, Al Khaleej Al Arabi Street; Destinations & Malls: Al Qana and The Galleria Al Maryah Island; The Link Network: 18 Digital / 40 Static Bridge Banners; The Skyline, Al Hosn: 1 Digital Screen; The Marina Wall, Al Bateen: 1 Digital Screen; The Pointe, Al Reem Island: 2 Digital Screens; Firefly Taxis Screens: 100; Building Wrap: Al Sawari Tower, Corniche; Bus wraps: 500+Lampposts: 2000+ Faces
Leadership Panel

James Bicknell
Group Chief Executive Officer

Ahmed Emam
Chief Revenue Officer

Henrietta Shakespeare
Chief of Staff

Nouman Usmani
Chief Financial Officer



