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Agency

Burson

  • Type of agency

    Gaming & Esports Agency, PR Agency

  • Head office

    Dubai

  • Number of staff

    400+

  • Year founded

    30 years ago in MENAT; established 2024 through the merger of BCW & H&K

AGENCY BIO

Burson, a global communications leader established in 2024, draws on a long and successful history in the MENAT region through the merger of WPP’s BCW and Hill & Knowlton. Our collective of more than 400 creative problem-solvers offers C-Suite solutions with a critical client-side perspective, blending earned-first creative power and cultural understanding to build resonant brands.

Services: Reputation management, brand building, earned media strategy and relations, creative content and engagement strategy, executive visibility and strategic advisory, crisis communications and issues management, influencer marketing, product launches and campaigns, sports and entertainment marketing, corporate, internal and policy communications, stakeholder and key opinion leader strategy, community engagement, government relations, design and content production, predictive data intelligence, research and behavioural science, cognitive and generative AI applications, business transformation, geopolitical risk consulting, sustainability communications and strategy 

Tech Partners: WPP Open: the AI platform for marketing | WPP

Awards: PRCA Mena Young Lions PR Competition at Cannes 2025, 11 MEPRA Awards 2024,  Athar Awards 2024, EMEA IN2 SABRE Award, PRCA MENA Awards 2024

Leadership Panel

Fouad Bou Mansour

Chief Executive Officer – MENAT

Robin Heymann

Managing Director – Sports, Gaming & Entertainment

Sam Buckett

Director – Sports & Entertainment

James Motley

Senior Consultant – Sports & Entertainment

William Tickell

Account Director – Sports & Entertainment

Sports and Gaming Clients

Abu Dhabi GamingDreamHack Sport Arabia (EFG)LIV GolfEsports World Cup FoundationQiddiya Investment Company Saudi Esports Federation Saudi Ministry of SportsSaudi Pro LeagueTencent

SERVICES

Brand strategyBuilding brandsbusiness transformationcommunity engagementcontent productionContent Strategycorporate & reputation managementCorporate communicationscreative and contentCreative and Designcrisis and reputationCrisis commsdesignEarned media strategyEngagement strategyGenerative AIGenerative AI applicationsgeopolitical risk consultinggovernmentGovernment relationsinfluencer marketingInternal communicationsmedia strategyPredictive data intelligenceproduct launchreputation managementresearch intelligencesports and entertainmentSports marketingsustainability ESG

BUSINESS DETAILS

+971 4 553 9543

www.bursonglobal.com/

[email protected]

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