Campaign’s Creative Faces to Watch 2025 – Avinesh Rao, Studio Lead, Sagerlabs

Campaign’s Creative Faces to Watch 2025 – Avinesh Rao, Studio Lead, Sagerlabs

Age: 28

Nominated by Alia Nabeel, Marketing Director:

I am pleased to write this recommendation for Avi, who served as our POC for Swiss Arabian Perfumes’ social media content creation. Throughout our collaboration, Avi consistently demonstrated a high level of professionalism, creativity, and dedication to ensuring the success of our campaigns.

Avi took full ownership of our account, always staying ahead of deadlines and managing all aspects of our social media content with meticulous attention to detail. His creative approach to content creation truly set him apart, bringing fresh ideas and innovative strategies to elevate our brand’s presence online.

He really understood our brand’s vision and translated it into engaging and impactful content. His proactive communication, responsiveness, and ability to quickly adapt to any changes made working with him an absolute pleasure.

Career highlights

I’m a multidisciplinary creative who doesn’t know when to stop. I started as a graphic designer for an e-commerce store, learning the basics before moving into events at SM Productions, where I gained creative freedom. I worked on major events like UFC 242 and Formula E, combining my love for tech and sketching to lead conceptual work. Then came COVID—I pivoted to digital, bringing my design and content skills to life. Since then, I’ve been working in multiple startup agencies, building them from scratch and winning big projects. I’ve worked with brands like Hermès, Tag Heuer, Porsche, Meraas, Emaar, J1 Beach, and Nissan. My story continues…

Guiding principles

I personally do not believe in talent. Yes, I believe in having taste, but everything I know today I have worked for it, and I don’t think I know enough yet. Also, a thought I think about a lot is “When you know enough to think you’re right, but not enough to know you’re wrong”

– Neil deGrasse Tyson.

Side hustle

I produce music. I love DJing, but still working on getting good at it.

I like writing poetry. I have a special power to cook decent food from nothing.

I am secretly working on being a race car driver on my commute to the office every day.

Lots of Astronomy.

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