Campaign’s Digital to Watch 2023 – Sakshi Jain, Programmatic Manager, Initiative Media

Campaign’s Digital to Watch 2023 – Sakshi Jain, Programmatic Manager, Initiative Media

Age: 26

Nominated by Jennifer Wartabedian, Digital Director:
Sakshi is conscientious and very hardworking professional. Her ability to dive into the details has turned her into a super successful programmatic professional. She brings great ideas and recommendations not only to her team but to other teams as well, proactively finding ways to help her colleagues. Her passion and eagerness to grow is unmatched. She has a cheerful and positive personality that makes her a joy to work with.

Career highlights

Uncovering your passion in life doesn’t happen overnight. You must embark on different experiences until you find your passion, but once you are exposed to it, you will immediately know. I pursued my education in Journalism, but it was when I won my internship with HP India post participating in “LinkedIn-MTV Get A Job” till I got mesmerized by the digital realm. I have worked with several agencies as a programmatic specialist before joining Initiative MENA in 2022. My current objective is to alter people’s perceptions of digital advertising because it goes much beyond a few social media ads.

Guiding principles

Professional growth involves the development of one’s interpersonal skills, technical knowledge, and experience. In today’s fast-paced and ever-changing work environment, continuous learning and growth are crucial for individuals to stay relevant and competitive in their respective fields.

Side hustle

Diversity and cultural exchange play an essential role in driving creativity and innovation while giving you a fresh perspective on matters. As a side hustle I enjoy bringing my culture to the office through organizing numerous celebrations and activities.

Go back to main article: Campaign’s Digital Faces to Watch 2023