Campaign’s Creative Faces to Watch 2023 – Evelyn Zaffar, Production Manager, Umami Communications
Age: 28
Nominated by Bianca Diaz-Bates, Creative Director, Umami Communications:
I am delighted to nominate Evelyn, our Production Manager, for the Agency Faces to Watch 2023 award. Evelyn has been an integral part of our team for three years and has consistently demonstrated a dedication to excellence in all of her work. She has led our team to produce exceptional video campaigns for YSL, Abu Dhabi Tourism, Unilever, and the World’s 50 Best Restaurants and Bars. Her attention to detail and leadership skills make her a valuable asset to our team. I recommend Evelyn for this award as her talent, dedication, and hard work make her a standout in our industry.
Career highlights
With seven years of experience working with advertising agencies, I have amassed skills across multiple fields ranging from copywriting, production and traffic management.
When it comes to production, I would consider World’s 50 Best as my biggest achievement. Since F&B has always been my passion, getting to work with the region’s best chefs and creating content for them is an accomplishment by itself.
Apart from production, I am also extremely passionate about copywriting. From writing for myself to overseeing all the copy that the social media team does, my love for the written word continues to grow by the day.
Guiding principles
My guiding principles are respect, efficiency and collaboration. Leading a team with these principles ensures that everyone is heard and they have each other’s backs at all times. Efficiency and collaboration makes sure that they are always happy with their work and aren’t overwhelmed by tasks.
Side hustle
As a side hustle, I provide consultancy services to up-and-coming brands to enhance their social media and marketing campaigns. Additionally, I am passionate about capturing candid and human moments on video, which I use to create reels. Both pursuits allow me to explore my creativity and share my expertise.
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