Campaign’s Brand Faces to Watch 2025 – Laila Habash, Brand Manager, Rixos Hotels & ALL Inclusive Collection

Campaign’s Brand Faces to Watch 2025 – Laila Habash, Brand Manager, Rixos Hotels & ALL Inclusive Collection

Age: 29

Nominated by Anjeanette Manuel, Country PR Manager:
Laila Habash is a powerhouse brand manager whose creative intuition and strategic thinking have elevated every campaign she’s touched. Her ability to marry data with storytelling has driven exceptional brand visibility and consumer engagement. Laila doesn’t just manage a brand—she shapes its voice and steers its cultural relevance. In a fast-evolving industry, she brings a rare mix of agility, emotional intelligence, and innovation, making her truly deserving of this recognition as one of the region’s next-gen marketing leaders.

Career highlights

I’m a brand and communications specialist fond of shaping brands and crafting communications that people actually feel something for. From lifestyle resorts to leisure experiences, I’ve led storytelling, campaigns, and comms and brand strategies across EMEA & Central Asia for Rixos Hotels & ALL Inclusive Collection. I build guidelines, brand and rebrand concepts and properties, launch activations, and thrive in spaces where creativity meets structure. No two days are the same for me and I wouldn’t have it any other way.

Guiding principles

Do it with intention, or don’t do it at all.

Side hustle

I’m investing in myself right now: Gym, good coffee, great books, and giving myself permission to be a little more carefree (and love it).

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