Campaign’s Digital Faces to Watch 2025 – Sarah Alharbi, Digital Account Executive, APCO Worldwide

Campaign’s Digital Faces to Watch 2025 – Sarah  Alharbi, Digital Account Executive, APCO Worldwide

Age: 24

Nominated by Aaron Hamilton, Head of Digital, Saudi Arabia:
Sarah’s rapid ascent in digital strategy within the Middle East’s dynamic landscape makes her an ideal candidate for “Faces to Watch 2025.” Her unique journey from traditional PR to data-driven digital leadership showcases adaptability and innovation. She consistently delivers measurable results, driving significant growth for diverse clients. Sarah’s ability to translate insights into impactful strategies, coupled with her passion for the region’s digital evolution, positions her as a future leader. Her commitment to excellence and demonstrated impact firmly warrant her recognition.

Career highlights

I started my journey in public relations, earning a Bachelor’s degree and applying what I learned through an internship at a semi-government corporation. That experience gave me a strong foundation in communication, but it wasn’t until I transitioned into the digital world with an agency that I found what I truly enjoy. Working with diverse clients, I discovered my passion for digital strategy, content creation, and performance analysis. Since then, I’ve led digital initiatives, built engagement strategies, and focused on data-driven insights to create meaningful impact and help brands grow in an ever-evolving digital landscape.

Guiding principles

• Consistently learning: Growth comes from staying curious, adapting to changes, and always seeking new knowledge.
• Data-driven decision-making: The best strategies are guided by insights, not assumptions.
• Strategic adaptability: Balancing structure with flexibility allows for long-term success in an evolving landscape.
• Enjoy the journey: Every challenge is a chance to improve, and progress is built step by step.

Side hustle

I have a strong interest in reading, continuously expanding my knowledge in digital strategy, marketing, and communication. I also focus on developing a visual sense to enhance my understanding of branding and content creation. Staying updated with industry trends helps me refine my skills and improve in my field.

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