Campaign’s Digital Faces to Watch 2025 – Riya Pandhare, Lead Strategist, BPG Group

Campaign’s Digital Faces to Watch 2025 – Riya Pandhare, Lead Strategist, BPG Group

Age: 27

Nominated by Valli Lakshmanan, President, BPG X and BPG Arabia:
Riya embodies the strategic mindset essential for success in today’s digital landscape. Her solutions-first approach, combined with remarkable articulation skills, enables her to craft compelling narratives that resonate with clients and audiences alike. Riya’s unique strength lies in her ability to balance creative ambition with practical execution, consistently identifying the right strategy for the right moment. Her empathetic presentation style and talent for anticipating emerging trends has consistently delivered measurable results for clients, strengthening partnerships and driving sustainable business growth. Through data-driven iteration and measurable impact assessment, Riya continuously refines strategies to ensure optimal performance in an ever-evolving marketplace.

Career highlights

As a designer-turned-strategist, I bridge the gap between creativity and business growth. From visualizing multi-channel campaigns on the brand side to shaping CX strategies on the agency side, I’ve witnessed how design and strategy merge – turning ideas into experiences that don’t just attract customers, but keep them coming back. Presently, I lead strategy at BPG X – BPG Group’s digital transformation arm, where I drive growth planning, UI/UX optimizations and conversion-focused user testing for clients like Mindvalley, Porsche, Wasl and Network International. My favourite part? Watching my strategies take form in the real world – making everyday moments better for real people.

Guiding principles

Take the time to soak in a moment – to slow down, stay present and lean into a challenge with genuine curiosity; because curiosity uncovers what urgency overlooks. Solutions hide in tiny details we rush past or reveal themselves when we step back to see the bigger picture. Both views matter.

Side hustle

In my free time, I devour books that challenge how we see the world. I also love to sketch (with pen and paper as my go-to) and help small businesses carve out bold, unforgettable brand identities when inspiration strikes.

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