Campaign’s Digital Faces to Watch 2025 – Reine Slim, Senior Performance Executive, Mindshare UAE

Campaign’s Digital Faces to Watch 2025 – Reine Slim, Senior Performance Executive, Mindshare UAE

Age: 24

Nominated by Joseph El Bcherrawy, Client Leadership Director:
No matter the situation, Reine is always present with a big smile on her face, and that’s a great motivating factor for the rest of the team. Not only does she bring positive energy to the table, but she’s always available with the needed means to help the rest of us deliver a great output.

Career highlights

A results-driven Senior Performance Executive at GroupM, specialized in paid search and social strategy, media optimization, and performance analysis. Currently managing multi-platform campaigns for du, previously worked on Al-Futtaim. I focus on driving efficiency, improving CTR, and maximizing conversions. Passionate about data-driven insights, I thrive on testing innovative approaches to enhance performance. My experience spans full funnel campaigns, and in-depth audience analysis. Beyond work, I value continuous learning, collaboration, and pushing the boundaries of digital marketing.

Guiding principles

Data tells a story, understanding it is key to making informed decisions. I believe in curiosity, innovation, and adaptability, always testing and optimizing to achieve the best results. Collaboration is at the heart of success, and I strive to bring clarity to complexity while ensuring every campaign drives meaningful impact.

Side hustle

Beyond marketing, I’m passionate about music and play the piano. It’s my creative escape and a reminder that timing—whether in music or marketing—makes all the difference. I enjoy composing and experimenting with different styles, finding inspiration in how melodies and rhythms come together.

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