Campaign’s Digital Faces to Watch 2025 – Nilu Sharma, Digital Media Planner, Assembly

Campaign’s Digital Faces to Watch 2025 – Nilu Sharma, Digital Media Planner, Assembly

Age: 29

Nominated by Muzammil Hamza, Media Director:
I highly recommend Nilu Sharma, a talented and results-driven Digital Media Planner who knows how to create, execute, and optimize impactful digital campaigns. She’s worked with top brands like Anchor Fonterra Milk, Bridgestone, Ferrero, and Zurich Life Insurance, always delivering outstanding results and real growth. Beyond her expertise in strategic pitching and client engagement, Nilu develops smart media strategies that maximize ROI. Her leadership, analytical mindset, and deep industry knowledge make her an invaluable asset. She doesn’t just meet expectations—she consistently exceeds them, helping brands thrive in an ever-changing digital world. A true game-changer!

Career highlights

I’m a Digital Media Planner with a strong background in paid media strategy and execution. Currently, I work at Assembly Global, where I plan, optimize, and manage digital campaigns across multiple platforms to drive real impact. Before this, I held leadership roles at Performics India, overseeing paid media and digital marketing for brands like ICICI Prudential Life Insurance, The Wadhwa Group, and HDFC Life Insurance. My expertise spans Google Ads, Facebook Ads, other platforms & brand marketing, and event planning. I have a Master’s in Commerce from the University of Mumbai and am passionate about helping brands grow through smart, data-driven digital marketing strategies.

Guiding principles

I’m passionate about innovation, learning, and data-driven decision-making. I create digital strategies that drive real results while staying adaptable in a fast-changing landscape. Honesty, teamwork, and creativity guide my approach. I believe in collaboration, pushing boundaries, and constantly improving to achieve the best outcomes in digital marketing.

Side hustle

Baking has always been my creative escape. Back in India, I turned my passion into a side hustle as a part-time baker, crafting custom cakes and desserts. From experimenting with flavors to perfecting the art of decorating, I loved bringing sweet ideas to life. Even now, I bake whenever I can!

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