Campaign’s Digital Faces to Watch 2025 – Dina Assaf, Head of Campaigns, Nine71

Campaign’s Digital Faces to Watch 2025 – Dina Assaf, Head of Campaigns, Nine71

Age: 28

Nominated by Bassam Mustafa, Managing Director:
I strongly endorse Dina for this year’s Faces to Watch recognition. Her exceptional leadership, strategic foresight, and relentless drive have fuelled Nine71 Agency’s rapid expansion. Dina has successfully secured and managed high-profile projects while spearheading growth in Saudi Arabia. Her ability to overcome challenges, foster strong relationships, and push industry boundaries has set new standards. She consistently delivers outstanding results, earning prestigious clients and solidifying her credibility. With an innovative mindset and unwavering dedication, Dina is more than a rising star, she is a trailblazer shaping the future of the industry.

Career highlights

Dina Assaf is a dynamic leader who accelerated her career progression and spearheaded Nine71 Agency’s expansion into Saudi Arabia. She played a pivotal role in managing A-list celebrities within the region, handling high-profile projects such as Formula 1, Dakar Rally, and GT24, while also winning major clients like Aldar, Tiffany, and Kitopi. Her strategic vision and operational excellence propelled the agency beyond expectations within just a few years, establishing it as a powerhouse in the industry. Dina’s ability to navigate competitive markets and deliver outstanding results has cemented her reputation as a key player in the world of events and brand partnerships.

Guiding principles

Dina’s guiding principles are rooted in transparency, credibility, and ethical leadership. She champions equality, integrity, and accountability, ensuring trust in every partnership. Her dynamic and results-driven approach fosters innovation and growth. Committed to excellence and good human values, she leads with vision, resilience, and authenticity, inspiring those around her.

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