Campaign’s Digital Faces to Watch 2025 – Faten El Rayes, Manager – Performance, OMD UAE

Campaign’s Digital Faces to Watch 2025 – Faten El Rayes, Manager – Performance, OMD UAE

Age: 29

Nominated by Malek Morjan, Business Unit Director:
Faten is an outstanding performer, consistently exceeding expectations with dedication and expertise. Her problem-solving skills and teamwork make a significant impact on our success. She takes initiative, handles challenges with ease, and always deliver high-quality results. A true asset to the team

Career highlights

My journey began in Lebanon six years ago, starting with an implementation role that transitioned a year later when I joined OMD Dubai. Over the years, I’ve worked across diverse industries, from luxury and retail to government, FMCG, and automotive. I’ve learned that success isn’t just about media metrics but about understanding how our work directly contributes to a client’s broader business objectives—ensuring that every campaign is strategically aligned to create meaningful impact and long-term value.

Guiding principles

Growth starts with self-awareness—taking a step back to reflect on what can be better opens the door for change, adaptation, and continuous progress.

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