Campaign’s Digital Faces to Watch 2025 – Asma Alami, Senior Social Media Executive, Netizency

Campaign’s Digital Faces to Watch 2025 – Asma Alami, Senior Social Media Executive, Netizency

Age: 27

Nominated by Natacha Karkour, Social Media Director:
Asma truly pours her heart into the job, always going the extra mile. When she’s excited about a project, you can feel it, it’s contagious.

Her client relationships are exceptional; she connects with them on a level that goes beyond business – they literally once sang together on a call!

With her drive and enthusiasm, she has so much potential, and I know she’ll keep doing great things.

Career highlights

I’m a positive, dynamic, and hardworking “people person” who lives and breathes communications and social media. I thrive on creating buzz and driving results, and it’s paid off with multiple MENA awards under my belt! From “Best Use of Digital by Sector – FMCG” to “Best Use of Social Media – Big Budget”; I’ve helped my clients shine. I’m all about bringing fresh ideas, shaking up the digital space, and having fun while doing it ✨

Guiding principles

“Growth is a mindset, not a destination” is the philosophy that I live by. I believe in continuous learning and evolving—both personally and professionally. Obstacles are simply opportunities in disguise, and I see every experience as a chance to refine who I am and what I can achieve!

Side hustle

Perfecting the art of family time! Balancing a busy career while navigating the “new wife life” has been an adventure. Between work meetings and date nights, I’m hustling to juggle it all — and somehow still managing to cook dinner without burning anything

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