Campaign’s Digital Faces to Watch 2025 – Amira Omran, Content Creation Executive, Atteline

Campaign’s Digital Faces to Watch 2025 – Amira Omran, Content Creation Executive, Atteline

Age: 28

Nominated by Sophie Simpson, Managing Director – Middle East:
Our social butterfly! Amira brings everyone together through her beautiful energy and personal approach. She always makes you feel valued as a colleague or a client and never hesitates to suggest new ideas and challenge ideas to get to the most creative and impactful approach. Amira is a wonderful part of the team and superb at all things digital and social, English and Arabic – we would be lost without her!

Career highlights

At Atteline, I’ve helped build the Digital Division from the ground up. From strengthening brand presence and engagement through data-driven research and strategies for clients like Café Bateel and Jomara to launching Fanfix in MENA, I’m passionate about helping brands spark real connections.

This passion began in 2016, while managing Kempinski’s Twitter account when a single tweet caught the attention of the Green Sheikh; the moment was career-defining for me. Since then, I’ve led strategies across hospitality, education, and healthcare, proving that social media isn’t just about content; it’s about influence, storytelling, and connection.

Guiding principles

To quote  Sun Tzu, “Tactics without strategy is the noise before defeat.”

While digital platforms aren’t battlefields, it is important to try to figure out new ways to break through the noise. True change comes not from resisting the old, but from building the new with strategy and innovation.

Side hustle

It’s not a side hustle, it’s a passion: I help up-and-coming content creators refine their presence by analysing their accounts and creating personalised strategies for them. My passion sparks my ideas, and nothing excites me more than seeing creators grow. At night, I unwind with sound healing and mediation.

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