Campaign’s Digital Faces to Watch 2025 – Amena Al Aslami, Associate Account Director, digitalfarm

Campaign’s Digital Faces to Watch 2025 – Amena Al Aslami, Associate Account Director, digitalfarm

Age: 29

Nominated by Thomas Dillon, Managing Director:
From starting as an intern in 2018, when digitalfarm was a small team of just 15, to rising to Associate Account Director within a team of over 200, Amena is an exemplary communications professional that consistently strives for excellence in every project she takes on.

Amena’s meticulous attention to successful project execution and her dedication to an ‘always-on’ growth mindset has been pivotal to her ascension to our senior leadership team at the company. We are excited to watch her continue to grow as an effective communications  leader with still so much to bring to the industry.

Career highlights

From starting as an intern in 2018, when digitalfarm was a small team of just 15, to rising to Associate Account Director within a team of over 200, Amena has been an integral force in our growth and success. Amena heads a dynamic team in our social and strategic execution sector where a team of talented professionals fuse creativity and strategy to produce impactful work.

With a master’s degree in Strategic Leadership, Amena thrives on bringing structure, impact, and purpose to everything she does.

Guiding principles

Amena sets a high standard for excellence, believing that thoughtful leadership, clear communication, and intentional work are the foundation of success. Strategy and creativity go hand in hand in everything she does, and she’s always looking for ways to create work that lasts.

Side hustle

Amena has always been a reader and a writer. Whether she’s refining ideas, shaping stories, or simply putting thoughts into words, writing helps her think more clearly—and in turn, lead more effectively.

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