Campaign’s Creative Faces to Watch 2025 – Sam Walker, Senior Production Manager, Imagination

Campaign’s Creative Faces to Watch 2025 – Sam Walker, Senior Production Manager, Imagination

Age: 27

Nominated by Michael Slater, Head of Production:

Sam’s youthful presence is nothing but fiction once you see the incredible depth of knowledge, know-how and unparalleled technical brain once it comes down to it. Appearing to have been born to handle only the most difficult and complex deliveries – Sam is, undoubtedly, a unique talent. His ability to seamlessly balance massive budgets, challenging deadlines, and near-impossible projects has made him a backbone for our regional and global offers. Never one to back down from a challenge, he appears to duplicate and then triplicate himself on-site if the project needs it. Sam truly embodies our ‘nothing is impossible’ ethos.

Career highlights

Originally a theatre boy aged 11, I focused on everything technical before landing a place in a prestigious London drama school. I was proud to be with several sound departments and suppliers in the West End by my second term. My focus shifted to events, where I found a love for the design-sell-deliver process. By 19, I was managing sales of over £150k monthly. Seeking growth, I joined Imagination at 21, and over six years and 19 countries later, I found that the winning formula is always a mix of good people, creativity, detail, and respecting the entire supply chain.

Guiding principles

It’s about two things to me: having a broad perspective and being conscious of those who fail to grasp the wider picture. It’s never been more crucial to evaluate the situation’s broader priorities over “your bit.” With this in mind, we should never stop being curious, kind, and relevant.

Side hustle

I’m currently in the development phase of a software solution to modernise the rather uninspiring approach taken by hoteliers and venues in their sales, technical, design, and project management for events. A sister platform also combines a scheduling tool that is relevant and adaptable to our industry’s needs.

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