Campaign’s Creative Faces to Watch 2025 – Isha Sharma, Senior Copywriter, Science & Sunshine

Campaign’s Creative Faces to Watch 2025 – Isha Sharma, Senior Copywriter, Science & Sunshine

Age: 27

Nominated by Nicolas Garcia, Creative Director:

Isha isn’t just a talented writer. She has a knack for big ideas and the kind of work that makes brands relevant in today’s social-first world. Whether it’s shaping a brand’s tone of voice or cracking a big campaign, she brings clarity, creativity, and a little sunshine to every project. And she’s only getting better. With a few Effies, Clios, a UAE Young Lions Silver trophy under her belt—and plenty more to come—she’s definitely one to watch.

Career highlights

Words have always been my first love. I started with a literature degree but craved more creative freedom and a fast-paced world—so I jumped headfirst into advertising, knowing little about it.

Six years in, I’ve realised words are just one tool in the mix. Being a creative means constantly evolving, learning a little about everything, every day. How else do you go from building platforms for an automotive brand to dreaming up Netflix activations to pitching a gaming event—all in the same week?

Guiding principles

If you didn’t create it, would you still find it cool?

Side hustle

No official side hustle—just a habit of chasing curiosity. In one phase, I’m taking German classes; in another, I’m DIY-ing a snail costume from waste materials. Lately, I’ve been on a mission to find the perfect brown noise.

I follow what fascinates me, believing randomness fuels creativity.

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