Campaign’s Creative Faces to Watch 2025 – Elsa Chemaly, Senior Executive – Strategy & Insights, CATS Publicis Communications Beirut and Saudi Arabia

Campaign’s Creative Faces to Watch 2025 – Elsa Chemaly, Senior Executive – Strategy & Insights, CATS Publicis Communications Beirut and Saudi Arabia

Age: 26

Nominated by Tahaab Rais, Chief Strategy Officer – Publicis Groupe Middle East & Turkey – Senior Management:

Elsa is one of our most exciting talents. She transitioned successfully from her role focusing on just social and content strategy, to creative and brand strategy. And has since become a constant source of energy and creativity. She is always participative in all our creative initiatives. She has shown an excellent eye for unique and untold insights. She has shown persistence in bringing her insights to life with creatives. And has invested in her own learning and development as a strategist. These are all the makings of a future champion. I can’t wait to cheer her on her future successes.

Career highlights

Born and raised in Beirut, Elsa holds an honours degree in Advertising & Marketing and a minor in Graphic Design. She seamlessly blends strategic thinking with the right creative flair, giving her a unique edge.

With over 3 years of experience in digital marketing, Elsa has worked with diverse brands across industries, including airlines, QSR, art, tech and SaaS. Her true passion lies in strategy, where she excels at transforming data into human insights, uncovering revelatory truths that drive impactful campaigns. Her drive to understand what moves people fuels her innovative and strategic approach.

Guiding principles

I choose the path of curiosity over the path of fear, every single day. I ask questions, stay open-minded, and explore what lies beyond the familiar. For me, curiosity is the compass that turns uncertainty into discovery and makes every step forward an adventure.

Side hustle

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