OMD has held onto its $58 million media account with skincare giant Beiersdorf.
The Omnicom Media Group-owned media agency pitched against MEC, which runs a number of Beiersdorf’s European accounts, to retain the integrated media strategy for the Middle East and North Africa.
Beiersdorf’s brands include Nivea, La Prairie and Labello. Bhavna Mishra, the multi- national company’s MENA marketing director, said: “Beiersdorf is committed to regularly review and bench- mark its processes to ensure highest levels of operational excellence and efficiency. “After a careful review pro- cess we have decided to extend and renew our partnership with OMD for the MENA business. OMD’s expertis
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