Campaign’s Faces to Watch: Brand Edition 2024 – Varsha Muckatira, Public Relations Manager, Property Finder
Campaign’s Faces to Watch: Brand Edition 2024 – Varsha Muckatira, Public Relations Manager, Property Finder
Age: 28
Nominated by Sevgi Gur, Chief Marketing Officer, Property Finder:
Varsha is one of the most talented young communication professional I’ve worked with. Her natural ability to craft compelling narratives and create an impact with effective storytelling drives understanding towards the brand. Not only can she grasp complex topic easily but also make them easy to understand by using the magic of words, but also has unmatched attention for details and ability to think end to end. She can manage complex projects, continuously demonstrating extreme professionalism and agility. She is a world class talent who creates massive value for our brand at Property Finder
Career highlights
Over six years I have built experience in campaign management, consumer and corporate communications, content creation and hold a sound understanding of the media landscape. My sector expertise includes consumer technology, hospitality, tourism and FMCG. I aim to create thought provoking narratives that bring consumers closes to brands, in ways that resonate with their interests, drawing from best practice taken over multiple industry experiences. In my current role, I drive daily communications activity, support message development and create impact across owned events.
Guiding principles
As a guiding principle, I want to be the person who shows up for others. Approaching challenges with someone by your side has always made any burden less daunting to me, therefore I think it is important to be a cheerleader and offer support to those you care for whenever possible.
Side hustle
While not a monetised side hustle, I love being active and encouraging others to join me in trying out new sports/experiences. Be it running, hiking, biking, snorkelling, diving, climbing etc, I think these experiences stand out more when shared with others.
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