Campaign’s Faces to Watch: Brand Edition 2024 – Sultan Alabdullatif, Assistant Marketing Manager, Red Sea Global (RSG)

Campaign’s Faces to Watch: Brand Edition 2024 – Sultan Alabdullatif, Assistant Marketing Manager, Red Sea Global (RSG)

Age: 26

Nominated by Elias Saroufim, Line Manager, Red Sea Global (RSG):
Sultan has been instrumental & central in helping me drive the paid media & campaigns discipline within RSG. His focus & dedication were key in making us progress in the right direction and launch the first key initiatives for the organization.

Career highlights

I hold a Bachelor’s degree in Marketing and have been working at RSG for over three years. I am proud to have joined RSG as an Elite Graduate, a specialized work-placement program upskilling and developing Saudi talent.

Currently, I manage all paid media and campaign launches for RSG brands, overseeing the entire process from media briefing to strategy execution, in collaboration with the Brand team and agencies.

Previously, I managed RSG’s social media platforms, focusing on listening, posting, monitoring, and creating tailored strategies for each platform.

Guiding principles

I am passionate about launching campaigns that showcase and educate people about Saudi Vision 2030. The Red Sea destination, the first giga project to welcome guests, shows that this vision is becoming a reality. My role is crucial in delivering this message to our target audience.

Side hustle

I also have a business side, running a coffee shop that’s expanding across Saudi Arabia. This venture helps me grow my career by enhancing my problem-solving skills and my ability to manage multiple stakeholders, ensuring their satisfaction with the outcomes.

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