Campaign’s Faces to Watch: Brand Edition 2024 – Sophia Naiim, Brand Manager, Maybelline, L’Oréal

Campaign’s Faces to Watch: Brand Edition 2024 – Sophia Naiim, Brand Manager, Maybelline, L’Oréal

Age: 27

Nominated by Salma Elkarabigy, Strategy & Business Unit Director, Client, Essencemediacom:
Working with Sophia has been an incredibly enjoyable journey, allowing us to immerse ourselves in the vibrant world of makeup. Her compelling energy and fun personality make every encounter a pleasure for everyone in the team. And also her visionary approach to driving the brand in Egypt is truly unparalleled, inspiring us to consistently deliver our best work.

Career highlights

A passionate Marketer who has graduated from mass-communication Cairo university English section. Graduated with excellent status with Honors ,has a different experience in Marketing by working in the Number 1 beauty company L’Oréal for 4.5 years. Creating the right marketing strategy and working  with big brands in the beauty world ,working on planning the business strategically, launching new brands, implementing launches, creating awareness through Media, using right tactic in right place,  monitoring the market and competitors, along with understanding the consumer needs.

Guiding principles

I  am an energetic bunny ! who get things done all the time

Working as a team is key pillar to success ,My team is my power

Learning never stops!

Side hustle

I am a ballerina ,I am a dancer in the Cairo opera House  I have done several performances, and I used to be a  ballet instructor in Motion studio

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