Campaign’s Faces to Watch: Brand Edition 2024 – Miral Bassem, Brand Manager, L’oreal

Campaign’s Faces to Watch: Brand Edition 2024 – Miral Bassem, Brand Manager, L’oreal

Age: 26

Nominated by Yasmine Mokhtar, Business unit director – Client, Essencemediacom:
Miral Bassem, CeraVe Brand Manager, has been a cornerstone of the brand’s success, bringing an exceptional blend of creativity and strategic thinking to her role. Her out-of-the-box ideas and proactive initiatives have significantly propelled the brand forward in a highly competitive market. Miral’s positive attitude and innovative mindset have led to the implementation of groundbreaking marketing strategies that have elevated the brand’s presence and consumer engagement. Her dedication and big picture thinking make her an outstanding candidate deserving of recognition.

Career highlights

My professional journey started with L’Oréal after winning Brandstorm competition national finals, right after studying innovation technology and strategic management at the GUC, joining L’Oréal as a management trainee then brand manager was a dream come true when it comes to unleashing my entrepreneurial spirit through managing La Roche Posay leading it to be the number one dermocosmetics brand in Egypt a life changing brand with true impact on patients and consumers.

Starting 2024 I’m on a new mission to build CeraVe Egypt as a leading therapeutic skincare brand for all.

Guiding principles

Driven by impact and the gift of constant development, a true believer that change is the only constant.

Side hustle

Hosting youth events.

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