Campaign’s Faces to Watch: Brand Edition 2024 – Layla Said, Brand Manager, Garnier Skin, L’Oréal

Campaign’s Faces to Watch: Brand Edition 2024 – Layla Said, Brand Manager, Garnier Skin, L’Oréal

Age: 29

Nominated by Salma Elkarabigy, Strategy & Business Unit Director, Essencemediacom:
Working with Layla on Garnier Skin has been a continuous learning journey! Her unwavering commitment to a consumer-centric approach ensures that the needs and desires of our audience are always at the forefront. Layla’s innovative thinking and passion for delivering what’s new and different inspire us to push boundaries, and her dynamic leadership on the brand makes every campaign a rewarding and exciting experience that drives us all to excel.

Career highlights

After 7 years of living abroad, spending time in 5 different countries during my studies, I started my career at L’Oréal, helping build meaningful brands that resonate with consumers. I began my journey on the makeup category and then moved further up in the consumer journey delving into the world of skincare! I crave bringing brands to life and creating meaningful connections that matter.

Guiding principles

Integrity above all else – building real brands based on real insights for real people!

Side hustle

Ex-aspiring yogi, currently just trying to commit to 3 classes a week!

Go back to main article: Campaign’s Faces to Watch: Brand Edition 2024