Campaign’s Faces to Watch: Brand Edition 2024 – Krishna Dela Paz, Head of Branding, Emirates Literature Foundation
Campaign’s Faces to Watch: Brand Edition 2024 – Krishna Dela Paz, Head of Branding, Emirates Literature Foundation
Age: 30
Nominated by Ahlam Bolooki, Chief Executive Officer at Emirates Literature Foundation – Mentor, Emirates Literature Foundation:
Dania Droubi – Cheif Operating Officer can also recommend Krishna
Career highlights
Passionate about literature, arts, and culture, Krishna’s creative journey in the UAE began at the Emirates Literature Foundation. For nine years, she has shaped international literary brands, including the award-winning Emirates Airline Festival of Literature. At 27, she became the youngest head in the Foundation’s 15-year history, leading a talented creative team to ignite a love for reading in the UAE and beyond. In 2023, she was honoured as one of eight influential UAE leaders for promoting literature. In 2021, she led the global launch of the 2022 Emirates LitFest at Expo 2020 Dubai.
Guiding principles
As a creative, people often praise her strong work ethic and organisation. She takes her work seriously, always aiming for excellence in both the results and the process.
Side hustle
Beyond the Foundation, she volunteers with the Philippine Business Council Dubai where she co-founded & oversees brand communications for Tribe. This collective aims to bring together Filipino creatives and communications practitioners in the UAE, fostering community, creativity, and collaboration.
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