Campaign’s Faces to Watch: Brand Edition 2024 – Joanna Marie Fernandez, Manager – Social Media, DAMAC Properties

Campaign’s Faces to Watch: Brand Edition 2024 – Joanna Marie Fernandez, Manager – Social Media, DAMAC Properties

Age: 31

Nominated by Inna Gernega, Social Media Director, DAMAC Properties:
I am delighted to nominate Joanna Marie Fernandez for Campaign Middle East’s Faces to Watch 2024. As the Manager of Social Media at DAMAC Properties, Joanna showcases unparalleled passion and creativity. With her experience in social media and digital marketing, she excels both strategically and creatively. Joanna drives growth at DAMAC by identifying and seizing key prospects. Her guiding principle is to turn challenges into successes with an organized, holistic approach. Her endless passion, creativity, and innovative spirit make her an outstanding candidate for this recognition.

Career highlights

With over 6+ years specializing in social media and digital marketing across Tech, Business, Retail, Commodities, Events, and Luxury Real Estate, Joanna excels as both a strategic and creative thinker. Career highlights include being shortlisted for PRCA MENA Young Lions 2022, managing social and email marketing for DMCC’s Made For Trade Live roadshows, and currently, driving growth while identifying key opportunities to leverage DAMAC’s communities and exclusive properties in social media.

Guiding principles

Joanna turns challenges into opportunities with an organized, holistic approach. She tackles each brief with curiosity, thorough research, and creative flair, transforming obstacles into successes.

Side hustle

Joanna finds inspiration in the world around her. Her side hustle includes documenting her travels, exploring coffee shops and restaurants, and capturing the essence of each experience. This passion fuels her creativity and enhances her marketing insights.

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