Campaign’s Faces to Watch: Brand Edition 2024 – Jatin Manawat, Content Creator, Innerspace Dubai

Campaign’s Faces to Watch: Brand Edition 2024 – Jatin Manawat, Content Creator, Innerspace Dubai

Age: 27

Nominated by Maya Itani, Brand & Marketing Director (direct line manager), Innerspace Dubai:
Jatin has really impressed me with his ability to transition from an agency side content creator to a brand side content creator. In his former role, he was only required to fulfill client briefs at the surface level and produce “cool” content. In his new role, he now has to think strategically about each and every piece of content and how it moves our luxury interior brands closer to their goals. This has not been an easy transition, but Jatin has made it look effortless.

Career highlights

Jatin is a talented videographer whose natural eye drew him to the field despite having no educational background in it. What started as a side hustle for him quickly grew into his full time role as he was able to masterfully create videos that communicated marketing messages with passion and clarity. He has now moved from agency side to client side where he has taken on a new challenge: making content about the same subject matter (luxury kitchens and interiors) fresh and interesting and compelling with each video.

Guiding principles

Jatin is always seeking inspiration from everything around him. Never one to sit still, he can always be found brainstorming new ideas and learning new skills to improve his content and communicate marketing messages effectively and in an engaging way.

Side hustle

Jatin continues to do freelance work on the side and most recently flew to India to produce the creative content for the Mrs. India pageant. There he led a team of creatives and was able to exercise his directorial skills. He looks forward to more opportunities to produce content for live events.

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