Campaign’s Faces to Watch: Brand Edition 2024 – Clara Mawad, Marketing Executive, ETOILE GROUP

Campaign’s Faces to Watch: Brand Edition 2024 – Clara Mawad, Marketing Executive, ETOILE GROUP

Age: 29

Nominated by Lynn Maalouf, Head of Marketing, ETOILE GROUP:
I am thrilled to nominate Clara Mawad, recognizing her exceptional promise in marketing, PR, and communication. At 28, Clara has demonstrated outstanding event management skills, orchestrating high-profile events that boosted our brands visibility. Her innovative approach ensured seamless execution, resulting in a 30% increase in participation and more than 20% of incremental sales. She also excelled in press relations, cultivating strong media partnerships and enhancing our public profile. Her creativity and collaborative spirit make her an exemplary candidate.

Career highlights

Clara is a dynamic marketing executive at Etoile Group,spearheading marketing and communication for brands like Tod’s,Etro, Aquazzura,Chanel,and Etoile La Boutique in the GCC region. She holds a Bachelor’s degree in Marketing and a Master in Fashion Communication and Media. Clara previously worked at Elie Saab as a Communication Coordinator,managing MENA press relations and celebrity dressings.She also has experience with Karla Otto and Vogue Arabia.Fluent in three languages and an entrepreneur with her own clothing brand,she is a versatile and influential figure in fashion and marketing.

Guiding principles

My guiding principles revolve around empathy,integrity,and continuous learning.These principles guide my actions and decisions,and allow me to contribute meaningfully in both personal and professional settings.

Side hustle

Apart from my full time job at Etoile Group, i have my own clothing brand, OF TWO, a Beirut based brand. The brand focuses on suits and separates that can be mixed and matched from day to night, embodying versatility, and inclusivity.

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