Campaign’s Faces to Watch: Brand Edition 2024 – Adham Yasser Elmessiri, Retail Marketing Specialist, Vodafone Egypt

Campaign’s Faces to Watch: Brand Edition 2024 – Adham Yasser Elmessiri, Retail Marketing Specialist, Vodafone Egypt

Age: 25

Nominated by Jihan Mahmoud, Business Activations & Retail Marketing Manager (Adham’s manager), Vodafone Egypt:
Adham is a valuable asset in the Retail Marketing team who shows great dedication and drive. He consistently goes above and beyond, bringing a level of dedication and professionalism that are remarkable to all his stakeholders.

He doesn’t only finish tasks, he owns them. He takes initiatives, anticipate challenges and proactively finds solutions.

Adham has high sense of ownership that ensures projects are delivered to a high standard.

Career highlights

I started my professional career at an advertising agency where I worked on corporate events and activations. My responsibilities as an account manager included concept ideation, maintaining client relationships, supplier negotiations and the delivery of the finished product. As of 2023, I joined Vodafone Egypt as a retail marketing specialist, where I am responsible for the look and feel of all the retail stores as well as fledging Vodafone’s campaigns across the retail stores. This includes rebranding the stores and retail activations.

Guiding principles

I take on challenges with a positive mindset and enjoy working within a team and collaborating efficiently to reach the best solution.

Side hustle

I am an avid climber, movie buff and chess player. I believe that physical activity is a must, so I challenge myself physically by taking on advanced climbing routes.

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