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Type of agency
Creative agency, Digital agency, Saudi agency
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Year founded
2000
AGENCY BIO
We are The Disruption Company® – a collective of creative minds and bold thinkers shaping the future of brands in Saudi Arabia and beyond. From the heart of KSA, we harness creativity as a strategic force to help businesses defy convention and claim an unfair share of the future.
Named one of the Most Innovative Companies six years in a row by Fast Company and recognized as Adweek’s Global Agency of the Year in 2024, 2022, 2021, and 2018, we bring world-class ambition and local insight to every brief. Rooted in our proprietary Disruption® methodology, we partner with brands across the Kingdom to unlock transformative growth through every touchpoint — from digital to retail, B2B to experiential, design to content, and everything in between.
Our collective is made up of passionate experts who live and breathe brand experience — and who believe that in a market moving as fast as Saudi Arabia, the bravest ideas win.
Awards:
- Most Innovative Companies in the Middle East 2024, 2023 & 2022 Fast Company Middle East.
- Great Place to Work Certified 2024
- Best Workplaces for Women 2024 Fast Company Middle East.
- The World’s Most Innovative Companies 2025, 2023, 2022, 2021, 2020, 2019. Fast Company.
- Global Agency of the Year 2024, 2022, 2021, 2018.
Adweek.
Leadership Panel

Reda Raad
Group CEO

Dan Leach
Managing Director, KSA

Catherine Bannister
Chief Strategy Officer

Derek Green
Chief Creative Officer

Salwa Elmeniawy
Chief Financial Officer

Rawad El Dahouk
Head of Strategy



